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FAQ

Most common questions regarding building websites, website updates and other website questions.

Basic Website Questions:

​Excuses for not having a website:
  1. I don't need a website
  2. My industry and target market is not online
  3. Websites are expensive and I can’t afford to have one
  4. I have enough customers and can’t handle any more leads
  5. I use social media to get new clients and don’t have use for a website
  6. I don't have time or the staff to manage and maintain a website
  7. I have trouble keeping up with technology and would rather leave it alone
​Reasons why you should have a website:
  1. You customers expect you to have one
  2. It adds value to your business
  3. Digital representation of your business
  4. It shows that you take your business seriously
  5. You control the content and message
  6. Able to reach more potential customers
  7. Your competitors have websites
  8. Online reference for staff
  9. Showcase your products and services
Why is it important to have a website?
  1. A digital space giving your business the ability to RANK online
  2. Establish CREDIBILITY as an operating business
  3. Builds REPUTATION as you grow your clients
  4. Marketing strategy to GROW your business
  5. Drive online traffic too for LEADS
  6. Build TRUST with testimonials
  7. Show off your skills with a PORTFOLIO
  8. Feature your expertise with CASE STUDIES
  9. Map your business strategy and CLIENT JOURNEY
  10. Create PERCEPTION talking about my community involvement
  11. Nurture LEARNING with resources for staff and clients
  12. Link to my partners giving me the ability to DELIVER
  13. 24/7 customer service for company info and client SOLUTIONS
What are the benefits of having a website?
  1. Able to grow your online relativity over time
  2. It give you a place to refer people to for more info
  3. Increases customer awareness listing all services available
  4. Creates brand loyalty giving customer a place to visit for updates
  5. Gives clients and staff accessibility to your company 24/7
  6. On the go resource able to travel with you
  7. A place to sort and publish new up-to-date resources
  8. Creates transparency helping to build better relationships
  9. Give you an opportunity to show off your skills and prove your expertise
  10. A place where you can be creative and share your ideas
What parts do I need for a website?
  1. Domain
  2. Builder
  3. Hosting / Social hosting
What type of leads can I get from my website?
  1. Direct traffic from people who know my domain
  2. Organic traffic from search engines picking up the content on my website pages and blog
  3. Referral traffic from my Chamber and other third party listings
  4. Social traffic from my social media following and contacts looking for more information

Website Statistics

2016 Capital One
  1. 86% of business owners does not believe a website would help their business
  2. 44% of businesses does not have a company website
  3. 3% of businesses have mobile responsive websites
  4. 63% of businesses use social media to grow their business
Published on Capital One - Dec 2016  
Source http://press.capitalone.com/phoenix.zhtml?c=251626&p=irol-newsarticle&ID=2229054 ​
2017 Capital One
  1. 32% of businesses say keeping up with technology is their top challenge
  2. 36% of businesses does not have a company website
  3. 52% of businesses use social media to grow their business
  4. 18% of businesses will increase marketing & advertising efforts
Published on Capital One - Nov 2017  
Source: https://www.capitalone.com/small-business/sparkiq/article/small-business-outlook/ ​

Step-by-Step guide to creating a website?

Planning 
  1. Create an account with a website builder such as Weebly and verify it
  2. Login to your new account and choose a template
  3. Setup a temporary viewing domain
  4. Create one page using at least four sections with all of it’s layout parts in place
  5. Copy this one page to create the rest of your site pages and name them
  6. Add your page headers and load banner images
  7. Create one footer with all your parts, complete internal links then copy it to all pages
Workload
8. Consider your client journey and a basic content for all pages to the sections
9. Your home page should be a mirror page with short sections and lead buttons to your pages
10. Load supporting images to the sections. Images, galleries, background images, etc.
11. Publish your site updates and view it on the temporary domain
12. Add your site meta description and keywords
13. Add a unique header, meta description and keywords for each page
Implementation
14. Publish your website on our own domain using the IP address instructions
15. Setup your google analytics account and add the tag code to your website settings
16. Setup your google webmaster account and add the tag code to your website settings
17. Get instructions on how to submit your website sitemap to Google to help with indexing it in searches.
18. Publish all updates
Development
19. Create blogs that can be supporting content to your existing pages
20. Add different categories to them to help sort them
21. Link your blogs to ‘read more’ buttons leads within your page sections

How can I create a website for free?

Planning 
  1. Create an account with a website builder such as Weebly and verify it
  2. Login to your new account and choose a template
  3. Setup a temporary viewing domain
  4. Create one page using at least four sections with all of it’s layout parts in place
  5. Copy this one page to create the rest of your site pages and name them
  6. Add your page headers and load banner images
  7. Create one footer with all your parts, complete internal links then copy it to all pages
Workload
8. Consider your client journey and a basic content for all pages to the sections
9. Your home page should be a mirror page with short sections and lead buttons to your pages
10. Load supporting images to the sections. Images, galleries, background images, etc.
11. Publish your site updates and view it on the temporary domain
12. Add your site meta description and keywords
13. Add a unique header, meta description and keywords for each page
Implementation
14. Publish your website on your temporary domain
15. Setup your google analytics account and add the tag code to your website settings
16. Setup your google webmaster account and add the tag code to your website settings
17. Get instructions on how to submit your website sitemap to Google to help with indexing it in searches.
18. Publish all updates
19. Create a Godaddy account and a buy a .com domain
20. Login to your dashboard and manage your domain
21. Look for forwarding options and forward it to the .weebly domain
Development
22. Create blogs that can be supporting content to your existing pages
23. Add different categories to them to help sort them
24. Link your blogs to ‘read more’ buttons leads within your page sections

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