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Website Development

As your business grows you will find that your website also needs to develop and update to reflect your added services, their guidelines, new products and partners. The PluginSmall teams will work with you to provide different solutions and outlooks for future development, to help drive new leads your way.

If you are not sure what parts of your site need more work than others, a test lead card should give you a clear indication of where to start. Past clients with a Basic Plugin and a Medium Website in place can also request a Marketing Fuel Plan. 

Constant Developemnt for Smooth Running ​

A Marketing Plan executed properly should go hand in hand with website development. Using the four relevancy building blocks, all promotions should come together as your website vehicle. We value your time and know running a business is a full-time job. Instead of having multiple subcontractors execute different parts of your digital promotions, our network of local professionals save time, by managing it all as a whole. If your current contractors are willing to learn our processes we will be glad to work with them.

Driving Marketing Leads That Matter

Using the four relevancy building blocks all promotions should converge at your website vehicle.  In this way we can make sure that all parts of your Marketing Plan are connected to the development of your website, and that your outbound marketing also works for your inbound marketing efforts.

In the past, companies would build a website and let it stand for years without doing any development. These days technology is moving at a faster pace. If you are unwilling to take the time and effort needed to maintain your site regularly, the reality is you would probably be better off staying with that old outdated builder.  Any Marketing Plan executed correctly goes hand in hand with website development and updating, so management needs to be fully on board.

Development can be done all at once or better still broken up over time with a Drive That Matter fuel plan. This way you can save money by getting the most value for the time spent without wasting too much brain power figuring things out.

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Brand Fuel Development

Brand Fuel Development is about getting all the visual parts for your company sorted and similar. Brand Management and establishing a visual and clearly communicated message is vital to reaching and appealing to your target market. Clients who see you active online and on the main street learn to recognize your bran, resulting in  brand loyalty and awareness. Consistent colors, type and visual images all play a part in setting these aspects in place without confusing potential clients. Standing out from the crowd and pulling all your design and branded materials through to your digital presence is key! Our partner Grafic Matter can help you build your brand from development to outbound promotional items.  These are then digitized and set in place as cornerstones on your website and other key company items.

Social Fuel Development

Social Fuel Development is the growth of your Social Media and website integration. In the world of digital marketing, social media is the customer service of tomorrow. Every minute of the day we 'hang out' online watching videos on Netflix and Vimeo, scanning content on Buzzfeed and Digg, searching products on Amazon and Etsy, asking Siri and Google translate our questions, getting weather forecasts live on Periscope and Snapchat, while getting questions answered with Youtube tutorials, Quora threads and Slideshare presentations. Social media is not only a way of life but how we communicate in a digital world.

Content Fuel Development

Content Fuel Development is adding to the content on your website. The quality of the content on your website determines the amount of online search queries your website gets sorted on or not. Google suggests the code versus content of your website to be at about 4:1. Most online websites have a code to content ratio of about 19:1 meaning they have way too much code and not enough content. Taking the time to work out a plan for creating and adding content to your site should be the first priority of any marketing budget. Our clients with constant growth get an average of 65% of their leads from organic searches.  Adding content pays off faster than most marketing efforts. Keeping your site fresh with new quality content, that is relevant to your target, is key to outperforming your competitors

Link Fuel Development

Link Development is researching places to link to from your website. Link building is the basic foundation of the internet and together all links create one big network. Connecting online from your website to partners, reviews, press releases and mentions help your site to get stronger and seem bigger by extending your reach to others. Penguin algorithm has very specific rules on how to and how not to link. Be aware of lead schemes and rather spend time pulling your events and public relation efforts all the way through to your website with proper use of linking to increase your MOZ ranking.

HOW CAN WE HELP?

Drop us your details and we'll get back to you.

SOCIAL MEDIA

BRANCHES

Suite #4
​West Suffield, CT, USA
(860) 214 9900 (Melien Lavoie)
Glenwood Durban, KZN, South Africa
(072) 773 2332 (Corlia van Tonder)
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